Rabu, 02 Juni 2010

Nielsen publishes ‘The State of Mobile Apps’ for smartphones and feature phones so far in 2010


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Since introduction of very first smartphone nearly two decades ago, lot of things have changed. Many of today’s current generation of smartphones fully capable of serving as all-in-one computing devices advances mobile technology make these as suitable replacements for laptops or any other larger mobile computing device.

This has been made possible not only by innovations brought forth hardware being used smartphones, also because of now highly complex mobile software ecosystem that makes smartphones what they truly are. The mobile software boom really only started fairly recently, there are already a lot of players involved. It’s getting kind of hard keep up all changes happening mobile space, especially when it comes gauging performance of different individual smartphone platforms.

Fortunately for us, we have Nielsen, which has just published what it calls “The State of Mobile Apps” wherein it has tabulated data gathered from a survey of 4,200 people who had downloaded a mobile application to their smartphone the last 30 days. The results are as follows.

The games category shows most number of downloads for both smartphone and feature phone category. This followed by music, social networking, news/weather, and mapping/navigation terms of percentage of download. And as for individual smartphone platforms, most popular apps turn out either of these three: Facebook, Google Maps and Weather Channel. It seems that people today are still using phones for their original intended purpose. That is, communication and connection other people.

The above graphs show data for BlackBerry OS, iPhone OS, Android OS and “all other smartphones” (note that as big as it still is, Symbian didn’t get its own detailed graphs).

Via NielsenWire

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